It takes less than 10 seconds for someone to decide whether to stay on your website
What’s it all about, this copy business?
‘Copy’ is a collection of words; ‘copywriting’ is the service I provide. (Not to be confused with ‘copyright’ which is something quite different.)
Copy is just words – used in the right place, in the right order.
WHY DO I NEED A COPYWRITER?
Why do people employ cleaners, go out to eat or get someone to walk their dog?
It’s not because they can’t clean, cook or walk. You may need a copywriter for all sorts of reasons:
• You are too busy with all the other stuff running a business entails
• You aren’t very good with words
• Your existing website copy is confusing, boring and too wordy – or all three – you know it needs sorting
• You have too much work on to blog yourself – and its probably not your forte – but need someone reliable to do it
• Parts of your website need rewriting, but you never get round to organising it
• You are planning a new website and have the developer onboard but you need the copy NOW. (No one ever says, there’s no rush, just do it when you can…)
Image: Turner’s View, Richmond Hill. You can see his painting in the Tate. Turner shared his birthday with Shakespeare and the Prince Regent. Richmond Copywriting is based in Richmond and took its inspiration (like Turner) from this view.
Need help with your website?
If the copy is for a website, it needs to get the visitor there in the first place with compelling, succinct writing and solid SEO; and hopefully keep them there, with a low bounce rate. I’m SEO-certified and a keen user of social media, all good news if you are looking for a digital copywriter.
You should also consider a regular blog post to drive visitors to your website. I can help with that too.
Or why not ask me to do a website MOT? I’ll take a look at your website from a copy point of view and suggest ways to improve it. I’ll write a short report and send it to you.
DIFFERENT TYPES OF COPY – let me explain
CONTENT CREATION is much as it sounds – creating or writing content. This is the term used to describe website copy or most digital copy.
CONTENT MARKETING is the copy used to create a buzz around a brand.
This raising of positive brand awareness is best done in a way that is useful to your potential customers. Instead of shouting ‘Buy me, Buy me’, which is a bit off putting (and outdated), provide your targets with useful, meaningful information that will enhance your brand and, importantly, build awareness of your brand.
For example, if you sell organic vegetables, you might want to provide recipes (that have been tested and work). You also might want to do some work with food banks, in line with your customers’ and your beliefs. Personal information enhances the human aspect of your brand, so ‘A week in the life of a carrot farmer’ blog post might serve you well.
ADVERTISING COPY Is an area of copywriting that involves straplines, clever slogans and lots more. It’s not an area I specialise in. I am happy to proofread advertisements, but I don’t normally get involved in their creation.
Fees and my terms: the main bits
ANYONE CAN WRITE, RIGHT?
Not really. Anyone can type, but that’s different from writing. It can be a false economy to engage someone just because they are cheap, but I’ll leave that to you. Perhaps the most important thing is to find the right person for your job. Are we going to work well together? Why not give me a ring and find out?
“It depends” is not a very helpful response to “How much, roughly?” but it really does. All my pricing is transparent and you will get a full quote before work starts. I have a minimum charge of £150 per assignment and my day rate is from £350. Work is either calculated at a day rate (seven hours) or a project rate. Price depends on complexity of the work; two revisions are normally included in the quoted price. VAT will be added to all invoices. Terms are 15 days. New clients are required to provide 50% of the fee upfront. You fill in a short questionnaire about the work required, return the signed contract and deposit agreed funds (if applicable) before work starts, so you know exactly where you are. Any questions? Just ask.
What I can write for you
Examples of work I enjoy (not an exhaustive list):
• Write website copy – digital copy should read naturally but with strong SEO awareness (just stuffing pages with key words is old hat)
• Rewrite website copy so it reads better
• Reinvigorate your website copy – the copy should change and evolve over time, in tune with the business; it’s not a static thing like a building
• Write lively blog posts in the correct tone of voice
• Case studies by interview. This is a popular way to show work you have done for your clients. They tell you what their problem was and how you solved it.
• Write easy to understand training manuals
• Write brochure copy
• Write product information or instructions in an informative but interesting way
• Write advertising flyers with compelling calls to action
• Devise a social media strategy and set up relevant channels: blog posts, Twitter account, Instagram, LinkedIn and Facebook page.