It takes less than 10 seconds for someone to decide whether to stay on your website
What’s it all about, this copy business?
‘Copy’ is a collection of words; ‘copywriting’ is the service I provide. (Not to be confused with ‘copyright’ which is something quite different.)
Copy is just words – used in the right place, in the right order.
WHY DO I NEED A COPYWRITER?
There are two main reasons:
•You are not very good with words
• You are too busy with other stuff to do the writing thing
WHAT CAN I DO FOR YOUR BUSINESS?
• Write content for your website
• Rewrite your whole website or just bits of it
• Do a website copy audit and write a short report for you. (Look at your website and tell you about the bits that need improving.)
Other things I can do:
Case studies (stories from satisfied customers about what you did for them.)
Do you have a niche?
Travel, hotels and restaurants, food and drink; real estate, education.
I’ve been a travel writer since 2009 and visited 125 countries.
I’ve run two catering businesses and worked for several years as a professional chef.
I’ve bought and sold 14 properties and been a landlord.
I’m a qualified secondary school teacher and taught in London and the Home Counties.
Need help with your website?
If the copy is for a website, it needs to get the visitor there in the first place with compelling, succinct writing and solid SEO; and hopefully keep them there, with a low bounce rate.
I’m SEO-certified and a keen user of social media, all good news if you are looking for a digital copywriter.
You should also consider a regular blog post to drive visitors to your website. I can help with that too.
Or why not ask me to do a website MOT? I’ll take a look at your website from a copy point of view and suggest ways to improve it. I’ll write a short report and send it to you.
Image: Turner’s View, Richmond Hill. You can see his painting in the Tate. Turner shared his birthday with Shakespeare and the Prince Regent. Richmond Copywriting is based in Richmond and I take regular inspiration (like Turner) from this wonderful view.
DIFFERENT TYPES OF COPY – let me explain
CONTENT CREATION is much as it sounds – creating or writing content. This is the term used to describe website copy or most digital copy.
CONTENT MARKETING is the copy used to create a buzz around a brand.
This raising of positive brand awareness is best done in a way that is useful to your potential customers. Instead of shouting ‘Buy me, Buy me’, which is a bit off putting (and outdated), provide your targets with useful, meaningful information that will enhance your brand and, importantly, build awareness of your brand.
For example, if you sell organic vegetables, you might want to provide recipes (that have been tested and work).
You also might want to do some work with food banks, in line with your customers’ and your beliefs.
Personal information enhances the human aspect of your brand, so ‘A week in the life of a carrot farmer’ blog post could be a really good move.
ADVERTISING COPY Is an area of copywriting that involves straplines, clever slogans and lots more. It’s not an area I specialise in. I am happy to proofread and edit advertisements, but I’m not normally involved in their initial concept creation.
Fees and my terms: the main bits
ANYONE CAN WRITE, RIGHT?
Not really. Anyone can type, but that’s different from writing. It can be a false economy to engage someone just because they are cheap, but I’ll leave that to you. I’m also not the fastest worker; I spend a lot of time thinking about my approach and choice of words, maybe doing some research. So if you want cheap and super-quick, someone to just churn something out, best give me a miss too.
Perhaps the most important thing is to firstly find the right person for your job and, secondly, know exactly what you want. If you don’t know what you want, we will need to discuss that in our initial (free) discussion. Are we going to work well together? Why not give me a ring and find out?
“It depends” is not a very helpful response to “How much, roughly?” but it really does. All my pricing is transparent and you will get a full quote before work starts. I have a minimum charge of £150 per assignment and my day rate is around £350. Work is either calculated at a day rate (seven hours) or a project rate.
Price depends on complexity of the work; two revisions are normally included in the quoted price. VAT will be added to all invoices. Terms are 15 days. New clients are required to provide 50% of the fee upfront.
You fill in a short questionnaire about the work required, return the signed contract and deposit agreed funds (if applicable) before work starts, so you know exactly where you are. Any questions? Just ask.
What I can write for you
Examples of work I enjoy (not an exhaustive list):
• Write website copy – digital copy should read naturally but with strong SEO awareness (just stuffing pages with key words is old hat)
• Rewrite website copy so it reads better
• Reinvigorate your website copy – the copy should change and evolve over time, in tune with the business; it’s not a static thing like a building
• Write lively blog posts in the correct tone of voice
• Case studies by interview. This is a popular way to show work you have done for your clients. They tell you what their problem was and how you solved it.
• Write easy to understand training manuals
• Write brochure copy
• Write product information or instructions in an informative but interesting way
• Write advertising flyers with compelling calls to action
• Devise a social media strategy and set up relevant channels: blog posts, Twitter account, Instagram, LinkedIn and Facebook page.