In mid-2019, Shaju Nair contacted me. He had recently qualified as a London blue badge guide.
He needed web copy for his new walking tours website. We decided on the top ten tours idea. I wanted the copy to be easy to read and to provide just enough information to tempt someone to book.
I also felt website visitors needed to see at a glance how much each tour cost, how long it would take, where to meet etc.
I tried to weave Shaju’s genuine enthusiasm for London and guiding into the copy.
Since the devastation of Covid-19, Shaju has had to change his methodology and now offers driving tours around and outside London. When things go back to being more normal, he hopes to continue with his walking tours. You can get a flavour here: https://shajunair.com/about-me/