I really feel for my small business clients.
I used to run a coffee shop with my sister and before that I set up and ran a delicatessen.
Many businesses rely on Christmas trade. In the final week leading up to Christmas, I used to take my normal weekly takings, every day: so, a normal five weeks’ turnover in five days.
One client had just received all her Christmas stock and was happily unpacking it. The very next day, she had to close.
Another client, who relies on online business has found his whole stock delayed by customs: this is the first time this has happened in 15 years.
So, what do you do, when you can’t trade normally?
I’ve told my clients it’s important your customers know you are there, still around and raring to go when you are able to open as normal.
So, let them know that through your social channels, whet their appetite for your products and direct them to your online shop if possible.
And let them know if you are having problems outside your control.
We nearly all are.
If you need any help with your copy, do get in touch. (No availability for social media management at the moment)
Image: Seth Doyle