Copywriting from a client perspective A written brief is the most important thing you need to give your copywriter. This is detailed plan of what you need. But it can’t be produced off the top of your head – even though you think you know...
Olivia helped us with a short project for writing some technical copy for our recently launched product. She was quick to understand what we were looking for and did a good job. Ralph Lenssen December 2017 (OTT-Online Travel...
ANYONE CAN WRITE, RIGHT? Not really. Anyone can type, but that’s different from writing. It can be a false economy to engage someone just because they are cheap, but I’ll leave that to you. Also, copywriting is more than writing. It’s...
This product – new to the market – incorporated a clever way of adjusting a hearing aid using a smart phone
The client needed facts and figures about their proposed business to show a potential financial backer.
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