‘…His little, nameless, unremembered, acts of kindness and of love.’ I first read those words by Wordsworth when I was studying for my English A level. It’s a long poem and he does bang on a bit, but that line has stayed with me...
Do you know what ‘toodle pip’ means, or can you hazard a guess? If you are a certain age (old) you probably do. But in your twenties? I’m not so sure. My daughter knew, but she’s well-read. I’ve just asked my son, who...
People tend to fall into two camps with search engine optimisation (SEO): those who think it’s the most important thing ever and those who will have nothing to do with it. Firstly, what is it? Search engine optimisation means making the most of...
About your menu Has someone been tasked specifically with your menu writing optimisation? Is your menu doing its job properly and enticing your customers? Is it nudging people to order the items that make you the most profit? Or has it been put...
My website 101 contenders
SEO is often sold as a mysterious dark art that needs a specialist team to tackle it, like it’s the enemy. You must get those scary emails all the time: ‘What about your SEO?” “Wanna be No 1 on Google?” There are two main aspects to...
Ghostwriting What a shame ghostwriting doesn’t mean I get paid to jump out at people from behind a tree with a notepad and pen in hand. Ghostwriting is when you want someone to write something as if you have. Celebrities often use a ghostwriter...
Website copy Some people think that having spent loads of money on having a website built, they will write the copy themselves. It’s just typing, after all, surely? This could prove to be a huge waste of your time, effort and money. You...
Olivia helped us with a short project for writing some technical copy for our recently launched product. She was quick to understand what we were looking for and did a good job. Ralph Lenssen December 2017 (OTT-Online Travel Training)...
ANYONE CAN WRITE, RIGHT? Not really. Anyone can type, but that’s different from writing. It can be a false economy to engage someone just because they are cheap, but I’ll leave that to you. Also, copywriting is more than writing. It’s...
In mid-2019, Shaju Nair contacted me. He had recently qualified as a London blue badge guide. He needed website copy for his new walking tours website. We decided on the top ten tours idea. I wanted the copy to be easy to read and to provide just...
I was approached on LinkedIn and asked to write a weekly blog post. The client – an outsourcing company in the fintech business – supplied the title (not always great) and I researched the keywords and provided three...
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