SEO and snake oil People tend to fall into two camps with search engine optimisation (SEO): those who think it’s the most important thing ever and those who will have nothing to do with it. Firstly, what is it? Search engine optimisation means...
“The single most important ingredient in a commercial website is web copy …no amount of cool graphics, interactive bells and whistles, cutting-edge design, or sophisticated ecommerce infrastructure could ever compare to the selling...
ANYONE CAN WRITE, RIGHT? Not really. Anyone can type, but that’s different from writing. It can be a false economy to engage someone just because they are cheap, but I’ll leave that to you. Also, copywriting is more than writing. It’s...
This product – new to the market – incorporated a clever way of adjusting a hearing aid using a smart phone
The client needed facts and figures about their proposed business to show a potential financial backer.
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