My top ten website fails
My website 101 contenders
Web copy
“The single most important ingredient in a commercial website is web copy …no amount of cool graphics, interactive bells and whistles, cutting-edge design, or sophisticated ecommerce infrastructure could ever compare to the selling...
Work with me
ANYONE CAN WRITE, RIGHT? Not really. Anyone can type, but that’s different from writing. It can be a false economy to engage someone just because they are cheap, but I’ll leave that to you. Also, copywriting is more than writing. It’s...
Web copy for London Strides website
In mid-2019, Shaju Nair contacted me. He had recently qualified as a London blue badge guide. He needed web copy for his new walking tours website. We decided on the top ten tours idea. I wanted the copy to be easy to read and to provide just...