Restaurant menu engineering
Restaurant menu engineering This means rewriting your menu so customers choose the more profitable items. Well, if it sounds a bit contrived...
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How to run a business when it’s been derailed
I really feel for my small business clients. I used to run a coffee shop with my sister and before that I set up and ran a delicatessen. Many...
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How to brief your copywriter
Copywriting from a client perspective A written brief is the most important thing you need to give your copywriter. This is detailed plan of what...
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My most popular page isn’t what I thought
I’ve been looking at my Google Analytics for my website and an interesting thing is the most popular page after my landing page...
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Copywriting and kindness
‘…His little, nameless, unremembered, acts of kindness and of love.’ I first read those words by Wordsworth when I was studying for...
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Toodle Pip and taking a risk
Do you know what ‘toodle pip’ means, or can you hazard a guess? If you are a certain age (old) you probably do. But in your...
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