Restaurant menu engineering
Restaurant menu engineering This means rewriting your menu so customers choose the more profitable items. Well, if it sounds a bit contrived...
Read moreHow to run a business when it’s been derailed
I really feel for my small business clients. I used to run a coffee shop with my sister and before that I set up and ran a delicatessen. Many...
Read moreHow to brief your copywriter
Copywriting from a client perspective A written brief is the most important thing you need to give your copywriter. This is detailed plan of what...
Read moreMy most popular page isn’t what I thought
I’ve been looking at my Google Analytics for my website and an interesting thing is the most popular page after my landing page...
Read moreCopywriting and kindness
‘…His little, nameless, unremembered, acts of kindness and of love.’ I first read those words by Wordsworth when I was studying for...
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