ANYONE CAN WRITE, RIGHT? Not really. Anyone can type, but that’s different from writing. It can be a false economy to engage someone just because they are cheap, but I’ll leave that to you. Also, copywriting is more than writing. It’s...
In mid-2019, Shaju Nair contacted me. He had recently qualified as a London blue badge guide. He needed web copy for his new walking tours website. We decided on the top ten tours idea. I wanted the copy to be easy to read and to provide just...
I was approached on LinkedIn and asked to write a weekly blog post. The client – an outsourcing company in the fintech business – supplied the title (not always great) and I researched the keywords and provided three...
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