Web copy
“The single most important ingredient in a commercial website is web copy …no amount of cool graphics, interactive bells and whistles, cutting-edge design, or sophisticated ecommerce infrastructure could ever compare to the selling...
Web copy for London Strides website
In mid-2019, Shaju Nair contacted me. He had recently qualified as a London blue badge guide. He needed web copy for his new walking tours website. We decided on the top ten tours idea. I wanted the copy to be easy to read and to provide just...