My fees

How much do you charge?

“It depends” is not a very helpful response to “How much, roughly?” but it really does.

Project rates

I prefer to work on project rates, ie rate for the whole job but I know it’s not always possible to do that. My pricing is transparent, and you will always get a written quote before work starts. Then I usually send a short questionnaire. For larger jobs, I will ask you to sign a contract. 

I have a minimum charge of £400 per assignment and my day rate depends on the complexity of the work. Some clients mix and match – project rate first, then day rate – depending on the task; we can discuss that.

Two revisions are normally included in the quoted price.  Terms are 15 days. I like to be paid in British pounds or will ask you (the client) to pay the cost of conversion from your currency.

New clients and rushed jobs

New clients are required to provide 50% of the fee upfront.

Rushed jobs are normally charged at a premium, which is agreed in advance.

Copyright and non-use of commissioned work

Costs quoted are for my time as well as for the written work so the full fee will be payable even if you as the client decide not to use it. Similarly, copyright in the work remains with me until it is paid for in full.

Sample prices

Website work:

Website page rewrite from £400, homepage more

Website copy:  five new pages – project price, including various online meetings and liaison with you and designer: from £1800

Blog post series (minimum four) from £500 each (this is an add-on with other work)

Case study (including interviews) from £400 (this is an add-on with other work)

Website evaluation: 10-minute website once-over Zoom call with a short written report from £150. 

Email series: 

From £400 (this is an add-on with other work)

Restaurant copy work:

Restaurant menu optimisation: from £400 per menu page

Retainer work:

Copywriting on retainer:  two days per month from £600. See my blog post on this here

At present (March 2024) I am not VAT rated.


Any questions? Just ask – email preferred.