My fees

How much do you charge?

“It depends” is not a very helpful response to “How much, roughly?” but it really does.

I prefer to work on project rates, ie rate for the whole job but I know it’s not always possible to do that. My pricing is transparent, and you will always get a written quote before work starts. Then I usually send a short questionnaire. For larger jobs, I will ask you to sign a contract. 

I have a minimum charge of £300 per assignment and my day rate is from £350. Some clients mix and match – project rate first, then day rate – depending on the task; we can discuss that.

Price depends on complexity of the work; two revisions are normally included in the quoted price. VAT will be added to all invoices. (UK only) Terms are 15 days. I like to be paid in British pounds or will ask you (the client) to pay the cost of conversion from your currency.

New clients are required to provide 50% of the fee upfront.

Rushed jobs are normally charged at a premium, which is agreed in advance.

Costs quoted are for my time as well as for the written work so the full fee will be payable even if you as the client decide not to use it. Similarly, copyright in the work remains with me until it is paid for in full.

Sample prices

Website page from £350

Website homepage from £450

Blog post series (minimum four, same industry) from £500

Case study (including interviews) from £500

Website evaluation: 10-minute website once-over Zoom call with a short written report from £150. 

Onsite SEO report and recommendations from £400

Menu optimisation: from £150 per page