Restaurant menu engineering
Restaurant menu engineering This means rewriting your menu so customers choose the more profitable items. Well, if it sounds a bit contrived, it’s because it is. I can rewrite your menu (assuming it hasn’t been optimised already) so that your...
Copywriting on tap?
Copywriting on tap?
As Easy as Pie
As Easy as Pie
Does money matter that much?
Money is necessary, natch
How to run a business when it’s been derailed
I really feel for my small business clients. I used to run a coffee shop with my sister and before that I set up and ran a delicatessen. Many businesses rely on Christmas trade. In the final week leading up to Christmas, I used to take my normal...
How to brief your copywriter
Copywriting from a client perspective A written brief is the most important thing you need to give your copywriter. This is detailed plan of what you need. But it can’t be produced off the top of your head – even though you think you know...
My most popular page isn’t what I thought
I’ve been looking at my Google Analytics for my website and an interesting thing is the most popular page after my landing page. It’s not one of my carefully crafted blog posts or the scintillating page about web copy. No...
Copywriting and kindness
‘…His little, nameless, unremembered, acts of kindness and of love.’ I first read those words by Wordsworth when I was studying for my English A level. It’s a long poem and he does bang on a bit, but that line has stayed with me...