Have you thought about your restaurant menu writing? You run a busy restaurant with a million and one things to do, but… Has someone been tasked specifically with your restaurant menu writing? Is your menu doing its job properly and...
SEO is often sold as a mysterious dark art that needs a specialist team to tackle it, like it’s the enemy. You must get those scary emails all the time: ‘What about your SEO?” “Wanna be No 1 on Google?” There are two main aspects to SEO: on page...
Ghostwriting What a shame ghostwriting doesn’t mean I get paid to jump out at people from behind a tree with a notepad and pen in hand. Ghostwriting is when you want someone to write something as if you have. Celebrities often use a ghostwriter...
“The single most important ingredient in a commercial website is web copy …no amount of cool graphics, interactive bells and whistles, cutting-edge design, or sophisticated ecommerce infrastructure could ever compare to the selling...
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